First Reactions to Sarah Burton’s Givenchy Menswear Debut

While Burton had created men’s collections for Givenchy since Fall/Winter 2025 and designed red carpet outfits for the likes of Brad Pitt (to promote F1 The Movie), Pedro Pascal, and Chalamet, this marks the first full men’s statement since she took on the role. Amplifying the presentation, Givenchy launched a campaign featuring the SS27 collection on billboards across Paris. It was shot by Juergen Teller and features photographer Sir Don McCullin, filmmaker Don Letts, and painter Danny Fox.

It was also a men’s presentation debut for new Givenchy CEO Amandine Ohayon, who took on the role on January 9. Ohayon succeeded Alessandro Valenti, who was appointed deputy managing director in charge of commercial activities at Christian Dior Couture. Ohayon joined Givenchy from Stella McCartney, where she was CEO for two years.

Chalamet’s tracksuits are already available in stores in black (priced at €3,700 for the jacket, €2,700 for the pants, and €790 for the Puffy Yard sneakers). The red version will also be available in stores, while the other colors will be available on special orders for VICs.

Givenchy’s SS27 menswear campaign, shot by Juergen Teller.Photo: Courtesy of Givenchy

LVMH doesn’t break down sales of individual houses of the fashion and leather goods division. Givenchy is part of the group’s Fashion Group, which also includes Fendi, Celine, and Loewe, and is led by Pietro Beccari.

“Givenchy, in the past, was able to create a sizable menswear business, creating legitimacy in the category,” says Mario Ortelli, managing director of Ortelli & Co. “The house is now leveraging that legitimacy and betting on menswear to build up on what Sarah Burton has done so far and gain traction.”

Here’s what the industry had to say about the collection.

Richard Johnson, chief business officer, LuxExperience Group

Sarah Burton brings Givenchy’s menswear codes under the same roof as her women’s vision, creating a collection that feels unmistakably part of the same house while retaining a confident masculine identity. Archival silk prints and intricate embroideries provide the clearest dialogue with the women’s collection, while tailored jackets and trousers are twisted and tucked into new proportions, revealing Burton’s precision. There are echoes of her previous work, but they are already beginning to resolve into a distinctly Givenchy language.