If Kombucha’s the New Tequila, What’s Next for Alcohol Brands?

If Kombucha’s the New Tequila, What’s Next for Alcohol Brands?

Optimization gives way to excessGen Z has been widely characterized as one of the most sober-curious generations, more likely to prioritize gym sessions over late nights out, or macro-tracking over bar tabs. However, that long-standing narrative of restraint may be starting to shift.“The concept I’ve been playing with is what I call ‘nihilistic indulgence’,” says Euromonitor’s...

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Mocha Rose

Fashion Blogger & Traveler

Hello & welcome to my blog! My name is Mocha Rose and I'm a 20-year-old independent blogger with a passion for sharing about fashion and lifestyle.

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