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“The more radical the better”: Christopher Kane and Charles Jeffrey on Building a Brand

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Charles Jeffrey and Christopher Kane have a lot in common. They both grew up near Hamilton, Scotland; they both moved to London at the age of 17; they both went to Central Saint Martins; they’re both Leos. They also both launched eponymous independent brands, just under a decade apart — and they have a lot of thoughts on what it takes to scale as an indie label in Britain.

Ahead of each of his shows, Jeffrey — who founded his label, Charles Jeffrey Loverboy, in 2014 — has made a habit of calling up an industry friend to share opinions, advice, and to just have a chat. When he joins the call with Kane and I from a workshop, his hands are covered in paint: Jeffrey has been painting huge murals for his Fall/Winter 2026 show, which takes place on Saturday, January 24, during Paris Fashion Week Men’s. Kane — who founded his label in 2006 and became one of the defining British designers of the 2010s — is dialing in from London, having a much calmer (and less paint-filled) evening, after stepping away from the traditional runway calendar in 2022, despite remaining active in the industry.

Image may contain Britt Lower Zhai Mo Clothing Skirt Adult Person Accessories Bag Handbag Footwear and High Heel

Christopher Kane FW23.

Photo: Filippo Fior/ Gorunway.com

We spoke about growing up in Scotland (including yours truly), improving access for working-class creatives, and why young designers should be allowed to fail.

Below is an edited version of that conversation.

Vogue: How long have you guys known each other?

Charles: I’ve got a funny story. I did work experience in high school at a modeling agency called Model Team Scotland — I must have been about 15 or something. I was saying to a guy I worked with, Scotty, how much I loved Christopher Kane, and he was like, ‘I was just speaking to Christopher Kane [about] models — I’ve got his number.’ I was like, ‘Shut up!’ So Scotty went out for a lunch break and I went to his computer and got your number, Christopher, and I texted saying, ‘Hi Debbie, I’m going to pick up the car keys later.’ You replied saying, ‘Who’s this? This isn’t Debbie, this is Christopher Kane.’ I actually had an out-of-body experience. Then, I texted back like, ‘Oh my God, Christopher, I love your work so much.’ I’m pretty sure you blocked me after that.

Christopher: I mean, I’ve done worse things. Why Deborah though? I love that Scottish people are always in your face.

#radical #Christopher #Kane #Charles #Jeffrey #Building #Brand

Tags: BrandBuildingCharlesChristopherJeffreyKaneLatestRadical
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