Tag: Japanese

Back in 1976, Midwest was a tiny retail space in the suburbs of Nagoya. Today, it’s one of Japan’s most ...

Nail trends come fast. Just this year, we’ve seen the micro French manicure, Japanese blooming gel, and extremely pink nail ...

The allure of Japanese skincare—which pairs heritage ingredients with modern science—extends far beyond its bestselling formulas. It’s how the philosophy ...

For those who are always looking for the next big nail trend, meet blooming gel. The style—which is a favorite ...

If your beauty cabinet is already full of Korean skincare or you faithfully follow a 10-step K-beauty routine, it may ...

If it feels like everyone on your social feed went to Tokyo this year, you’re not imagining it. Japan has ...

The beauty of Japanese skincare is that it marries heritage botanicals from the region with modern technologies; and few brands ...

We have come a long way in our search for straight hair. While the first straightener was invented in 1909, ...

Tomorrow’s path has been a winding one. CEO Stefano Martinetto began his career at his family’s agency A-L-E-X, before starting ...

Is Japanese-style hair washing the secret to healthier hair growth? Well, when it comes to beauty, time and time again, ...