The success of these launches reflects a broader desire among consumers to feel connected to a cultural moment, not simply to own a product. That emotional layer is becoming even more important as luxury consumers navigate an environment saturated by product options and content. In practice, this means launches need to operate...

Resale is no longer a side market for luxury, but an increasingly established part of shopping. #Sell #Vintage #Secondhand

With this in mind, brand strategists need to consider every touchpoint that signifies a brand and replicate these signature assets across them. Packaging is a key example. An embossed paper bag in signature brand colors that is carried out of a store by a shopper becomes a brand advert for everyone who...

The webinar is open to all Vogue Business Members. Full access to the ‘How to Sell Now’ report is available exclusively to Executive Members. You can find out more about Executive Membership here.At a time when consumer behaviors, channel strategies and expectations around retail are rapidly evolving, Vogue Business’s latest Executive Member...

Vogue Business is a young publication; it was launched in 2019 as Vogue’s B2B companion, and since then, it’s been through a few iterations and editors (I myself joined in 2023).The world is never quiet, but in just these seven years of its existence, Vogue Business has seen a pandemic, a luxury...

Though Joseph Pilates developed his eponymous fitness method during World War I, it has taken about a century for the acclaimed exercise to skyrocket into the fitness stratosphere. The practice is undeniably more popular than ever, with countless studios cropping up across the country. Mat offerings are a reliable go-to, though many...

It’s going to be a good summer for Olivia Rodrigo fans. For starters, the singer is releasing her highly-anticipated third studio album, you seem pretty sad for a girl so in love, on June 12. She then also kicks off her Unraveled tour in September. Ahead of all the buzz, Rodrigo was...

It’s hard to imagine just how many times a client has sat down at their hair salon and cited they wanted hair like Gwyneth Paltrow’s. Like quite a few hair icons of late, GP is taking the next step in her legendary blonde evolution by embracing her grays. But don’t call it...

The Prime Day 2026 dates have been released and now’s the time to mark your calendars for Tuesday, June 23 to Friday, June 26. And as we gear up for the four-day event, there’s no better time to snag wish list items (and a few surprises along the way), with loads of...

Few brands capture the enduring spirit of an American summer quite like J.Crew. Whether you’re cozying up in one of its signature rollneck sweaters at an East Coast clambake or slipping into a crisp white poplin dress and flip-flops for a Saturday in the city, the retailer remains one of our warm-weather...