Prime Day’s Coming—Here’s How I Strategically Shop it Like a Vogue Editor

The Prime Day 2026 dates have been released and now’s the time to mark your calendars for Tuesday, June 23 to Friday, June 26. And as we gear up for the four-day event, there’s no better time to snag wish list items (and a few surprises along the way), with loads of pieces seeing markdowns, all before opening day.

Vogue’s Guide to the Best Prime Day Deals 2026

The Sunscreen

Round Lab Birch Juice Moisturizing Sunscreen

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I’ve been covering the Prime Day sales for Vogue for a few years now—and my shopping masterplan always starts with wardrobe essentials. Prime Week is the perfect opportunity to refresh my closet with pieces I wear on repeat throughout the year. For starters, I’m grabbing a handful of Madewell’s soft and simple crewneck T-shirts in a few different colors; no matter the season, they’re a true necessity. Levi’s baggy jeans are also already in my cart—I wear them all the time, and love how they look with a simple pair of Havaianas flip-flops (which also happen to already be on sale!) for unfussy summer-in-the-city style.

Speaking of summer outfitting, I spotted some amazing early steals on the pieces I can’t wait to wear as the temperatures start to rise—including those I plan to pack on vacation. High on my wish list is Ciao Lucia’s white poplin skirt—something I can wear with an oversized button-down and black ballet flats for meetings in the city, then overtop a bikini for aperitivo, while I explore the Italian Riviera. I can’t wait to get my hands on Leset’s breezy boxer shorts either—another great option for sweltering days, when I gravitate towards light-as-air separates that still look pulled together. Sneakers are always calling my name (another excellent travel companion), and both Adidas Sambas and Vans lace-ups are already marked down—snag them while you can.

Don’t skimp on filling your cart up with limited-time only, sale beauty buys, either. I am revisiting some of my favorite skin savers—snagging the cleanser from La Roche-Posay that a facialist recommended to me, which has become a daily necessity both morning and evening. Sunscreen is also a must, and I’ve got my eyes on Round Lab’s moisturizing cream, a part of all the amazing K-beauty finds currently in stock. And don’t forget the Medicube Zero Pore pads—a staple to fight all the sand, sweat, and build-up I face this time of year (found at maybe its lowest price ever).