Founded in 2014, Guizio launched her namesake label with a $400 tax refund that she used to create a small run of graphic T-shirts. After they ended up in the hands of Kylie Jenner, the brand quickly blew up, gaining traction for its expanded line of night out pieces like corsets and mini skirts, clothing that became staples for stars like Bella Hadid, Hailey Bieber and Blackpink. The brand later tapped into a younger consumer through TikTok, where items like the micro-mini skirt went viral and introduced Guizio to a new generation of shoppers.
Now an eight-figure business, the expansion marks the beginning of a more ambitious phase. “Miami has felt like our second home for years. It’s one of our strongest markets online, so opening there was the most organic move,” Guizio says. The city consistently ranks among the brand’s top three US markets, reflecting the international, nightlife-driven, youth-oriented customer who has long powered Guizio’s growth.
The Miami store will mirror the approachable, stylist-guided retail model Guizio honed in New York. That store lifted the entire company, says Guizio. “It’s been life-changing for the brand,” she says. Products that stagnated online suddenly exploded in-person; the Mila zip-up sweater, for instance, has become a phenomenon, often purchased in multiples by groups of girlfriends. Lace camisoles and knit mini skirts also routinely sell out in-store, despite softer online performance, prompting Guizio to re-examine photography, fit details and messaging on its site. “In-person, you see the customer respond to pieces differently,” she says. “It changed how we think about product storytelling.”
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