Sure you may already have a plethora of balms, glosses, and oils taking up handbag real estate, but there’s always room for the best Korean lip products. As is for the Korean skin-care products you know and love, K-beauty lippies stand out for their innovative formulas and playful approach. “Korean brands really excel at, and experiment with, textures,” K-beauty expert and and former editor-in-chief of Allure Michelle Lee tells Vogue. “While you can certainly find glosses and tinted balms in Korea that are very similar to Western lip products, there’s a larger variety of textures and formats to play with.”
Vogue’s Favorite Korean Lip Products
Texture aside, Korean makeup puts an emphasis on lip care as well as finish, making pretty much every product a skincare-makeup hybrid. “K-Beauty lip formulas tend to blur the line between skincare and color. You’ll often find treatment-grade ingredients like hyaluronic acid or ceramides in a tint or gloss format,” Sarah Chung Park, founder and CEO of Landing International adds. “The goal isn’t just pigment—it’s comfort, hydration, and that healthy, plumped-up look.”
And the best part? These high-performance, ingredient-rich products often come at a steal. “It wouldn’t be unusual to find a great Korean tinted lip balm for $15 that might cost $28 in a Western brand,” says Lee. Ahead, the pros weigh in on the trending lip products that Seoul’s coolest swear by—check out all their picks below.
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Best Sheer Color: Rom&nd Glasting Melting Balm
- Why We Love It: According to Lee, Rom&nd is Seoul cool girl favorite for lip products, and Chung Park agrees. “For everyday use, this vegan tinted lip balm is so comfortable to wear and adds a beautiful sheer wash of dewy color,” says the former. She also often uses this pick as part of a lip combo, after using lip liner to “dress it up” a bit. “I’ll line lips, apply Melting Balm and blend; then top it with gloss if I want to amp up the shine.” Thanks to a blend of botanic oils, you can be assured that this pick provides superior hydration—all while leaving behind a sheer wash of color for a little oomph.
- Key Ingredients: Microcrystalline wax, jojoba seed oil, sweet almond oil, apricot kernel oil, evening primrose oil, shea butter, mango fruit extract, olive oil
- Finish: Glossy
- Shades: 17
- Size: 3.5 g
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