Prime Day 2026 is here and now’s the time to jump on all the amazing deals happening this week, starting today, Tuesday, June 23 through Friday, June 26. As we kick off the four-day event, there’s no better time to snag wish list items (with a few surprises along the way). I’ve been covering the Prime Day sales for Vogue for a few years now—and my shopping masterplan always starts with wardrobe essentials.
Vogue’s Guide to the Best Prime Day Deals 2026
Round Lab Birch Juice Moisturizing Sunscreen
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Prime Week is the perfect opportunity to refresh my closet with pieces I wear on repeat throughout the year. For starters, I’m grabbing a handful of Madewell’s soft and simple crewneck T-shirts in a few different colors; no matter the season, they’re a true necessity. Levi’s baggy jeans are also in my cart—I wear them all the time, and love how they look with a simple pair of Havaianas flip-flops (which also happen to be on sale!) for unfussy summer-in-the-city style.
Speaking of summer outfitting, I spotted quite a few contenders for my upcoming vacation. High on my wish list is Ulla Johnson’s fringe skirt—something I can wear with a bikini and beaded sandals for aperitivo (or a tank top and black ballet flats for dinner) while I explore the Italian Riviera this August. I can’t wait to get my hands on Leset’s breezy boxer shorts either—a great option for sweltering days, when I gravitate towards light-as-air separates that still look pulled together. Sneakers are always calling my name, another excellent travel companion. Both Adidas Sambas and canvas Keds lace-ups (I’m loving a throwback Plimsoll style these days) are marked down—snag them while you can.
As expected, there’s loads of beauty on sale. I’m revisiting some of my favorite skin savers, starting with sunscreen—a year-round must. I’ve got my eyes on Round Lab’s moisturizing SPF cream (a lauded K-beauty find) and Medicube’s Zero Pore pads—a staple to fight all the sand, sweat, and build-up I face this time of year (found at maybe its lowest price ever). Plus, I can’t wait to try Maybelline’s liquid lipstick, after reading Vogue’s senior beauty and wellness editor Margaux Anbouba’s rave review.
Discover all my picks and more Vogue editor-approved finds with our complete guide to the best sales you’ll find this Amazon Prime Day 2026—happy shopping!
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