Joan Burstein, who transformed British retail in the 70s with her boutique store Browns, died Friday, at 100 years old. Her store championed young designers and international names, from John Galliano and Paul Smith to Giorgio Armani.
Mrs. B, as she was affectionately known in the fashion industry, founded Browns in 1970, with her husband, the late Sidney Burnstein. The couple were instrumental in the careers of several British designers. Burnstein famously purchased John Galliano’s entire graduate collection from Central Saint Martins in 1984 and displayed it in her shop windows. She also highlighted the works of Hussein Chalayan and Alber Elbaz.
“We are deeply saddened to share that our wonderful mother, Joan Burstein CBE, passed away peacefully,” her children Simon Burstein and Caroline Hammond said in a statement. “Earlier this year, she celebrated her 100th birthday in joyful style – dancing to a swing band and surrounded by those who loved her, which was entirely fitting for a life so vibrantly lived. She leaves behind an enormous legacy and will be profoundly missed by her two children, seven grandchildren, seven great-grandchildren, and the many people whose lives she touched.”
Mrs. B’s charismatic charm seduced many designers to launch at Browns. In 1981, she met Calvin Klein at Studio 54 and soon the designer was stocked at the South Molton Street store. More designers followed. From 1982 to 1986, Browns added Missoni, Ralph Lauren, Donna Karan and Alaïa to its brand roster. In 1987, Browns became the first boutique to take on Rei Kawakubo’s Commes des Garçons.
In 1997, Burnstein opened Brown’s Focus, a store centered on new emerging designers, where Christopher Kane and Simone Rocha would eventually be stocked.
Mrs. B’s incredible contribution to British fashion was acknowledged in 2006, when she was awarded a CBE (Commander of the Order of the British Empire) for her services to the industry. “I’m simply thrilled about this – now I just have to worry about what to wear for the Queen!” she said at the time.
Being a family-run business was important to the Bursteins. In 2007, their son Simon took over as managing director of Browns while his sister Caroline would be named creative director. In the same year, Browns went digital with an e-commerce website.
Eventually, Browns caught the eye of investors. In 2015, e-tailer Farfetch, which was valued at $1 billion at the time, bought the company and moved the store from South Molton Street to Brook Street in 2021. Holli Rogers, the former longtime fashion director of Net-a-Porter, joined as Browns CEO.
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