Pistachio has had its moment. Tomato long before that. Then we had the butter yellow brigade, stopped in its tracks when Hailey Bieber touted a “lemon-tini” summer. What could follow seasons of food-related color trends? A minty fresh refresh in the form of dressing like a cresting squirt of Colgate. Let’s call it, “toothpaste dressing.”
“I feel like a mermaid,” Love Story actor Sarah Pidgeon told Vogue of her frosty-toned sequin slip from Matthieu Blazy’s Métiers d’art 2026 collection, which she wore on her first Oscars weekend. “This color! It’s like toothpaste…but super chic toothpaste.” Dua Lipa, meanwhile, wore a floral blue-green Roberto Cavalli dress with matching minty boots.
Mint green and pale, icy blues have been trying to break through for a while. On the spring summer 2025 runways, mint green replaced blush pink as the pastel du jour, employed with sheer layers and soft tonal styling. There were gauzy organza dresses at Fendi, and at Chanel, against the botanical greens of the Grand Palais, there were sparkle-smattered mint tweed suits and diaphanous icy blue capes. Estonian, London-based designer Johanna Parv cast her sporty silhouettes and fabrics in lush light green, balancing the beauty and functionality. For fall 2025, pastel tones disrupted the usually sumptuous winter palettes, injecting an airer feeling into heavier winter looks: that manifested at Givenchy and Stella McCartney, with mint incorporated into structured silhouettes and paired with brown and charcoal tailoring.
And then, for 2026, mint met jade, moss, and more minimal botanic tones to create a broader color movement of organic greens. Cool blues also came through: Simone Rocha’s debutante-y spring 2026 featured frosty blue chiffons with floral and pearl accents, while Dior saw the shade in architectural bubble dresses, and played on the ladylike silhouette. Here, the lighter tones gave designers a canvas to play with shades and stages of femininity.
It was Chanel, though, that really riffed on the toothpaste tube, with mint-capped pumps and foamy-toned bags, the colors proliferating across openwork crochet skirts, macrame belts, bouclé dresses, and tweed blazers. Set among a color palette of reds, pinks, golds, and grays, mint felt fresh and fun. The green heels have been part of the wider frenzy for Matthieu Blazy’s first drop of Chanel in-stores. “I love that this fresh colorway is having a comeback all thanks to Blazy,” says writer Alice Betts. “On top of my wishlist is the Chanel small tote bag, it adds a perfect pop of colour that feels like a much needed playful antidote or pick me up.
Independent designers are breathing it all in. “Jazz [Mignone], our creative director, is a color obsessive,” says Hattie Tennant, founder of London-based intimates and clothing brand Fruity Booty. “We always joke that she goes through little relationships with different shades. She properly fell in love with mint this time last year, and because of the design cycle, it took a while to come through, but it ended up landing exactly when we needed it.”
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