Brunello Cucinelli revenues increased 11.5% year-on-year on a constant currency basis to €1.41 billion in 2025, according to its preliminary full-year results, published on Monday. Sales growth remained strong across all regions.
The company reaffirmed its outlook for the year ahead: it expects revenues to grow 10% by the close of 2026. By 2028, the company expects to achieve turnover of approximately €1.8 billion, as part of the Italian brand’s five-year plan.
“We have closed a year that we have defined as record-breaking, both in terms of revenues and in terms of brand image,” executive chair and creative director Brunello Cucinelli said in a statement. “Given the quality of sales, we anticipate a healthy, sustainable and balanced profit for 2025.”
In the fourth quarter of 2025, revenue grew 11.9% year-on-year to €388.6 million — slightly below analyst expectations of 12.6% growth, according to Bernstein. The brand highlighted that the comparison basis was particularly tough in Q4.
Asia was the standout region for the full year, with 15.3% sales growth, including double-digit growth in China, as well as solid results in South Korea, Japan and the Middle East. The Americas followed with 11.9% growth, attributed to its exclusive brand positioning, which the brand said resonates particularly well with local customers. Sales grew 8.1% in Europe, thanks to the strength of its domestic clientele and solid tourist spending.
Sales were particularly strong in the retail channel, rising 12.9% in the full year and 14.5% in Q4. Growth was driven by like-for-like performance, as well as new boutiques in London, Paris and LA. Wholesale, meanwhile, grew 8.5% in the full year and 6.3% in Q4.
In 2025, the company invested around 10.5% of its revenues (approximately €145 million) in its ‘Made in Italy’ artisanal production project, which involves doubling the size of its Solomeo headquarters and building two new men’s tailoring facilities in Gubbio and Penne. The completion date of which has been brought forward by six months, the brand announced. “We deemed it appropriate to bring forward the timeline in order to operate with even greater efficiency and agility, while upholding the principles of sustainability in which we have always believed,” Cucinelli added.
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