If you’re tired of the same shampoo you’ve been using for the past decade, want something more scalp-focused, are looking to spend a little less, or are ready to K-beauty-fy your hair-care regimen the same way you have your skincare, you’re in luck. The best Korean shampoos are finally easy to get your hands on—no more relying on a friend’s suitcase or booking a 16-hour flight, as many are now readily available on Amazon.
Vogue’s Favorite Korean Shampoos
Dr. Groot Hair Thickening Shampoo
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Medicube Rosemary Clarifying Shampoo
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Mise En Scène Salon 10 Protein Shampoo
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CosRx Peptide 132 Hair Bonding Shampoo
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Unove Deep Damage Repair Shampoo
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Dr. FORHAIR Folligen Bio-3 Shampoo
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Base-K The Matcha Rinse Thickening Shampoo
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Aromatica Rosemary Scalp Scaling Shampoo
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What sets them apart is a scalp-first approach: Most formulas are designed to balance, soothe, and hydrate, which ultimately leads to healthier, better-looking hair. Korean hair expert Jihye Oh adds that there’s also far more variety, with targeted options for sensitive scalps, thinning hair, flat roots, and even concerns like scalp odor. Name the problem, and there’s likely a solution. Many K-beauty names you’re already familiar with like CosRx and Medicube offer excellent shampoos worth considering.
A look at some of these below; plus, some options from brands you might not be familiar with. Below, three Korean stylists to break down everything you need to know about Seoul’s most-popular shampoos, including how to choose the right one for you.
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