Tag: Brand

June is here, and so are the luxury brands. As shoppers gear up for their European summer sojourns, brands are ...

Hunza G is gearing up for a summer in the city.The ’80s swimwear brand, relaunched by founder and creative director ...

With this in mind, brand strategists need to consider every touchpoint that signifies a brand and replicate these signature assets ...

To think it all started with a trash can. I first became acquainted with Danish lifestyle brand Vipp during Copenhagen’s ...

A native of St. Petersburg, Russia, who immigrated with his family to New Jersey as a child, Zankov credits his ...

Always-on soccerTo successfully balance these big cinematic campaign moments, brands must consider digital cutdowns and IRL translations of the message ...

Consumers have long been comfortable spending on luxury skincare, fragrance, and makeup products and proudly displaying them in curated rows ...

When making luxury brand acquisitions, management firm executives have recently focused on the legacy (and, thus, the potential) of these ...

Prado refers to this first launch as the ‘call to action’ moment. “We were talking to Kaia and her team ...

There’s a way sitting down to journal seems to pause time, similar to how lighting a candle with a familiar ...