Chinese consumers were once flooded with enthusiasm over Valentine’s Day, the unofficial Cyber-Valentine’s Day (520) and tradition-rich Qixi. But the electric charge around love festivals is dimming.Just five or six years ago, love-centered festivals were a reliable consumer engine based on gifts, jewelry and flowers, while Qixi held deep cultural resonance. But...

Vogue: Why do you think luxury has been slow to experiment with video shopping?I think because often it’s people in their houses, it’s scrappy, so brands look at that and think, “Oh god, that’s not for us.” But there are so many different entry points for live shopping. It can be personal...