Gen X Is Quietly Dominating Luxury. Here’s How to Approach Them
Born between the 1960s and 1980, Generation X represents “a powerful yet underexplored demographic”, according to a new study by Paris-based market research firm OpinionWay, commissioned by creative agency Publicis Luxe. A survey was conducted across 1,150 respondents between April and June 2025, all of whom are aged 45 to 65, and...





