Amazon searches have moved beyond basic product queries to involve more research, said Yashayeva, and this especially applies to new ingredients in supplements and skincare that the consumer is trying to make sense of in their routine. NAD+, ashwagandha, and collagen are all popular search terms in the space, and the consumer...

On glam: longtime hairstylist Adir Abergel crafted a sculptural bun with her longer lengths cascading down her back and feathery bangs. Makeup artist Mary Wiles created a glowing base and brown-gold smoky eyes.It was something of a “fresh-off-the-runway-off” with fellow star Elle Fanning, who opted for a full Givenchy fall 2026 look....

To win more male attention in China, Xu recommends brands invest in activations to share insight from behind the scenes — not only runway shows, but detailed information on brand concept, fabric, and silhouette. “Male consumers are more like brand disciples,” she says. “They’re not only buying for a ‘look’, they want...

When Levi Strauss & Co. CEO Michelle Gass joined the company in January 2023, her strategy was clear: to reach $10 billion in revenues by 2030, by expanding the women’s business, elevating the brand to capture a more premium consumer, and creating cost efficiencies to improve margins.Three years on, the world looks...

The brand avoided falling into the trap of burning cash on Facebook ads for cheap, only to get cornered as prices rose. “Over the last few years, we’ve pivoted to say, well, we can’t just be somewhat profitable. We need to be more profitable to continue investing in growth. I don’t want...

Eva Noblezada and Reeve Carney have gone through hell and back to be together. The Broadway power couple first met while surviving the horrors of the underworld in Hadestown before traveling to Weimar Republic Germany in Cabaret. Now, they’re hurtling through time together yet again, dropped into the decadent Jazz Age in...

White derby flats, heeled-thong sandals, and minimalist loafers are just a few of the season’s standout shoe trends—endorsed by both the runways (Celine, Gucci, and Jil Sander) and the street style set. But there’s one more silhouette taking spring dressing to new heights, literally: the polished pump.Vogue’s Polished Pump Picks:The Classic BlackFavorite...

Chase Infiniti has proven she’s a force to be reckoned with, not only in the industry, where she earned a Golden Globe nomination for her first feature film appearance in Paul Thomas Anderson’s One Battle After Another (which also took home the Academy Award for best picture), but on the red carpet,...

There are few things more frustrating than a major technical issue at the start of an interview. That’s all that was happening for the first 15 minutes I spent with Katseye. Static, a dying laptop battery, frozen cameras, and more plagued our attempt at a video call from the two most different...

Puffs, brushes, and compacts—oh my! On-the-go dry shampoos have taken on several new forms that prioritize portability. For anyone who needs a midday refresh (post-workout, pre–happy hour, or somewhere in between), these mess-free, aerosol-free options are as practical as they are effective. They slip easily into a bag and make touch-ups feel...