What ChatGPT Health means for the wellness industry
In the near term, this means wellness brands should prioritise AI optimization to up their chances of becoming the chatbot’s recommended product, healthcare marketing experts say. “Some of the most impactful work here is unglamorous, such as metadata, content consistency, and structured libraries,” Julie O’Donnell, global head of digital at healthcare consultancy Inizio Evoke, says. “Being honest, these...





