Coachella’s Big Brand Renaissance | Vogue
At Coachella weekend one, brands were out in force. Justin Bieber’s Skylrk hosted a ‘Skylrk Oasis’ on the festival grounds, which will continue into weekend two (it’s Bieberchella, after all). Gap, Coachella’s exclusive clothing apparel sponsor and official merch partner, sold hoodies at its ‘Hoodie House’, also on the festival grounds. Off-site, Rhode hosted Rhode World, its first...










