“Chaos and Humor”: How Brands Can Tap Into Micro-Dramas
“I am so sorry, I can’t go anywhere in New York,” Rachel Senott says, satirically shrugging off the paparazzo she paid to pap her in a Manhattan park. This is just one of the funny moments in recent micro-drama The Scene, a three-minute movie conceived by Marc Jacobs to promote its latest bag of the same name.Originating in...





