Kaia Gerber and Re/Done’s CEO Talk Building an All-American Brand
Prado refers to this first launch as the ‘call to action’ moment. “We were talking to Kaia and her team for some time before she signed on officially in January. The product life cycle, in terms of development, takes around 12 to 14 months. When Kaia signed on, we got her into the offices as quickly as possible...





