Supply Chain: Shein, Everlane and the Power of Owning Your Supply Chain
The rise of platform competitionThe Shein-Everlane deal is one part of a growing trend toward platform competition, where fashion companies are increasingly competing as ecosystems and infrastructure operators rather than simply brands. Companies like Shein, Amazon, Quince, and Inditex have centralized their data systems and are using ownership over things like sourcing, fulfilment, pricing, and creator ecosystems to...





