13 Best Lip Gloss Formulas for Deep Hydration and All-Day Shine

The best lip glosses are far more versatile than you’d think. An upgrade to the sticky, Y2K-era formulas, the lip gloss of 2025 are more sophisticated—delivering high shine across sheer and richly-pigmented finishes. Take Hailey Bieber’s peptide lip tints for example; its 2023 debut redefined what a glossy lip could be—hydrating, nourishing, and colorful, proving that modern makeup products should combine care with impact. Since then, butter balms and lip oils have flooded the market to impart a glass-like gleam.

Vogue’s Favorite Lip Glosses

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Best Shimmer

Chanel Rouge Coco Gloss Moisturizing Glossimer

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Best Hydrating

Saie Glossybounce High-Shine Hydrating Lip Gloss Oil

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Best Volumizing

Hourglass Phantom Volumizing Glossy Lip Balm

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Now glossy formulas prioritize hydration versus just surface-level shine. “Traditional lip glosses use petroleum and petroleum-derived ingredients to achieve a shiny look and balmy feel, but end up suffocating more than hydrating the lips, which makes you feel like you need to reapply constantly,” Saie’s education director and pro makeup artist Stevie Nelson tells Vogue.

Despite this evolution, lip gloss remains a nostalgic favorite. For me, it was my entry into beauty: childhood trips to Target or a local pharmacy with my mom, browsing aisles, and choosing something shiny felt like a small rite of passage. Some kids loved nail polish or mascara, but I was all about lip products. My first obsession was Maybelline’s Baby Lips—not for hydration, but for its punchy color that made me feel grown-up. From there, L’Oréal and CoverGirl glosses carried me through high school, and by college, I was a full-on NYX devotee, stocking up on Butter Gloss in every shade. Pairing glossy lips with lip liner added dimension and fullness, elevating the look beyond simple color. While others explored satin, velvet, and matte finishes, I stayed loyal to gloss—and today, the industry is finally catching up.

Celebrity makeup artist Sean Harris confirms it’s still trending: it’s “very much still in,” with fellow pro Saisha Beecham adding, “High and muted shine have been in most of my red carpet looks.” The best sellers of the category today feel luxurious, hydrating, and multi-dimensional, a far cry from the sticky clear lip glosses of past decades. Modern lip products offer shine, pigment, and a subtle glossy lip effect that enhances your natural lips while staying wearable for everyday beauty. Read on to discover Vogue’s favorite lip glosses to shop.

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Best Shimmer: Chanel Rouge Coco Gloss Moisturizing Glossimer

• Why We Love It: Everyone seems to be reaching for a little sparkle these days. That could mean a sweep of eyeshadow across the lids, highlighter placed precisely along the cheekbones, or a touch of Chanel’s Glossimer tapped onto the center of the lips. This classic gloss offers a subtle shimmer—just enough to catch the light without feeling overdone. The formula includes coconut oil, peptides, and jojoba esters for a smooth, hydrated finish rather than a sticky one. The shade Melted Honey is ideal for a golden sheen, though the available red, pink, and coral tones are just as lovely.
• Key Ingredients: Coconut oil, peptides, vitamin E, jojoba esters
• Shades: 12
• Size: 0.19 oz