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Rachel Scott, the founder of New York-based label Diotima, has been named creative director at Proenza Schouler. She succeeds founders Jack McCollough and Lazaro Hernandez, who departed earlier this year to take on Loewe after Jonathan Anderson’s exit for Christian Dior.
“It is with great excitement that I join Proenza Schouler, a brand at the heart of American fashion, and one I have long admired,” offered Scott via press release. “I hold deep respect for the beauty and world Jack and Lazaro so brilliantly crafted, and I look forward to bringing my perspective in dialogue with their legacy. I am grateful to Shira [Suveyke Snyder, CEO of Proenza Schouler for her trust and I am honored to step into this role to envision the next chapter of Proenza Schouler.”
Scott, 41, began her career in Milan at design house Costume National after her studies at Istituto Marangoni. She is known for her craft-first approach at Diotima, the label she founded in 2021 while still vice-president of design at Rachel Comey in New York.
Scott’s take on luxury is expansive and challenges the notions of what fashion offered at a certain price point can or should involve. To wit, Diotima is known for its crochet dresses and tops, which Scott has made entirely in her home country of Jamaica, and her crystal mesh separates. To the naked eye, these are resort staples, but Scott has rendered them in a way that evokes demi-couture.
Scott has cultivated a tight, diverse community for Diotima that grows by the season, which has elevated the label to become a consecutive winner of two CFDA Fashion Awards, first in 2023 for Emerging Designer of the Year and again in 2024 for Womenswear Designer of the Year. Scott was a runner-up for the CFDA/Vogue Fashion Fund in 2023 and a finalist for the 2023 LVMH Prize and for the 2025 Woolmark Prize. She accepted the inaugural Frazier Family Foundation x CFDA Empowered Vision Award in 2024 and won the Fashion Trust US award for ready-to-wear earlier this year.
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