Few brands capture the enduring spirit of an American summer quite like J.Crew. Whether you’re cozying up in one of its signature rollneck sweaters at an East Coast clambake or slipping into a crisp white poplin dress and flip-flops for a Saturday in the city, the retailer remains one of our warm-weather go-tos for a reason. Today, the brand’s summer campaign officially launches, starring iconic 2010s supermodels Martha Hunt, Jasmine Tookes, Taylor Hill, Sara Sampaio, and more in J.Crew’s latest must-haves—from statement swimwear and billowy white tops to cool canvas totes.
What to Buy From J.Crew This Week:
Dubbed “Camp Crew,” the drop is inspired by nostalgic summer camp dressing through a wardrobe of raglan tees, drawstring shorts, colorful one-pieces, and other warm-weather essentials. In true J.Crew fashion, these timeless staples feel just as at home on streets as they do around the roaring bonfire. (S’mores not included, but highly recommended.)
That’s not all—some of J.Crew’s best finds are equally suited to the modern city slicker. Interested in the sarong-styling trend? Layer the brand’s paisley-print pareo over a pair of cuffed chinos, then finish the look with a sequined tank and a long pendant necklace. Or pair its butter yellow tee with a polished white poplin midiskirt adorned with fisherman-inspired lace-up detailing. Accessory-wise, red suede boat shoes belong make a compelling case for everyday wear, while beaded sandals embrace one of our favorite summer shoe trends: everyday embellishment.
Whether you lean into classic Americana or stick to your signature minimalist roots, J.Crew’s latest arrivals cover every summer mood. It’s official: summer—or should we say, Camp Crew—is in session.
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