There’s an enduring allure to the ‘90s supermodel hair and makeup. Decades later, the supers’ glam continues to inspire, appearing on mood boards and TikTok feeds alike. Naomi’s statement lip, Cindy’s voluminous blowout, Linda’s sleek chin-length bob, and Christy’s fresh, flawless skin each epitomize the era’s iconic beauty.
Vogue’s Favorite ’90s Inspired Beauty Picks
Westman Atelier Face Trace Contour Stick
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Charlotte Tilbury Luxury Eyeshadow Palette in The Sophisticate
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Dior Forever Glow Luminizer Powder Highlighter in 03 Pink Halo
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Armani Beauty Luminous Silk Natural Glow Blurring Foundation
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Prada Beauty Reset Rebalancing Setting Powder
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Make Beauty Nano Brow
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Chanel Rouge Coco Ultra Hydrating Lip Colour in Rotonde
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Victoria Beckham Beauty Lip Definer in No. 5
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No, it’s not just fleeting nostalgia fueling the enduring fascination. Every few years, like clockwork, media trends proclaim that the ‘90s aesthetic is back. In reality, the appeal of the decade never truly disappeared—my own ever-growing Pinterest boards, which I’ve had since my teen years, are a testament to its lasting influence.
According to pro makeup artist Ash K. Holm, “overall, the look was all about a balance between bold and natural, emphasizing certain features while maintaining an air of effortless elegance” that, in many ways, still holds true in 2026. Here, we’re breaking down the essential tenets of the supermodel beauty look, and why it offers timeless appeal. From bombshell blowouts to matte finish makeup, here’s how to recreate the look for yourself.
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’90s Supermodel Makeup
“’90s glam was an interesting time for makeup, having just exited the era of “more is more” in the ’80s featuring heavy blush and bold neon colors, ’90s makeup evolved into fresh, lightweight skin, with more subtle but impactful lined lips, frosted colors, and a wearable playfulness that makeup prior to this time didn’t have,” celebrity makeup artist Taylour Chanel says of the era. The look was sophisticated and impactful, yet neutral, as makeup artist Sean Harris puts it. Fresh-faced simplicity, warmed up by a bronze sculpt, was contrasted with vibrant colors and dazzling shimmers. Kevyn Aucoin, Mathu Andersen, Sam Fine, Pat McGrath, Bobbi Brown, and François Nars were the artists leading the trends here—creating memorable looks that graced countless runways, campaigns, and super’s faces.
To modernize the look for the 21st century, Holm recommends leaning first into browns and smokey tones (hello latte makeup!) then infusing a touch of drama. “There’s an indescribable quality to this look that consistently evokes a sense of allure, capturing the true enchantment of this makeup era,” she says.
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