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Why Love Festivals Are Losing Their Luster in China

Chinese consumers were once flooded with enthusiasm over Valentine’s Day, the unofficial Cyber-Valentine’s Day (520) and tradition-rich Qixi. But the electric charge around love festivals is dimming.Just five or six years ago, love-centered festivals were a reliable consumer engine based on gifts, jewelry and flowers, while Qixi held deep cultural...

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Mocha Rose

Fashion Blogger & Traveler

Hello & welcome to my blog! My name is Mocha Rose and I'm a 20-year-old independent blogger with a passion for sharing about fashion and lifestyle.

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