Why Elf Is Launching Haircare
The six haircare products will first be available on TikTok Shop, from June 16, followed by the Elf and Target websites from June 24, and then across US Target stores starting July 5. (Target is the brand’s exclusive retail partner.) “Obviously, we are a very socially driven brand,” Marchisotto says. “With the massive acceleration of TikTok Shop, we’ve...















