“I Would Love to Be Everywhere”: Hailey Bieber’s Rhode-Map to Expansion
Since Rhode was acquired by Elf Beauty in May for $1 billion last year, founder Hailey Bieber has been on a world tour with her brand, to Canada, UK and France. Last week, the brand made its debut Down Under, launching in Australia and New Zealand at prestige multi-brand retailer Mecca. It was the beauty retailer’s biggest launch...





