Why Jewelry Brand Otiumberg Is Betting on Physical Retail
Today, London-based premium jewelry brand Otiumberg is opening its first standalone pop-up in Marylebone, London, where it will offer ear-styling appointments and host a piercing party with nearby dermatologist clinic Marylebone Skin. The three-week experiment marks a turning point for the 10-year-old brand, which has built a loyal following through accessible prices and high-touch customer initiatives, including client...














