Vogue100 gathered at the newly-opened House of Dior flagship on Rodeo Drive for an intimate luncheon celebrating fashion, craftsmanship, and Californian glamour. The four-story boutique, designed by architect Peter Marino who is celebrated for his work at the intersection of art and luxury, showcases women’s and men’s ready-to-wear, fine jewelry, Dior Maison, and the brand’s new rooftop restaurant, Monsieur Dior.
Guests were welcomed into a space where Parisian heritage met Hollywood flair. Art installations and exclusive Dior creations provided an elegant backdrop for the afternoon, while sunlight filtered through the sculptural staircase and glass-walled garden that anchors the boutique.
The menu was created especially for the occasion by three-Michelin-star chef Dominique Crenn, whose inventive, artful presentation mirrored the maison’s own devotion to detail. The celebrated culinary talent made her way from table to table throughout the afternoon, greeting guests and sharing the inspiration behind her dishes.
Among those in attendance were actress Madelaine Petsch, who joined Vogue100 for conversation and discovery amongst the boutique’s striking interiors, and Condé Nast CEO Roger Lynch and his wife Cathleen, who mingled with guests over cocktails and lunch.
The event offered a rare opportunity to experience Dior’s new Rodeo Drive flagship up close—a seamless blend of fashion, art, and cuisine that reflected both the house’s Parisian roots and the sun-drenched glamour of Los Angeles.
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