If there’s one thing we can rely on Amazon for, it’s a constant stream of sale events—the latest of which is officially underway. Prime Big Deal Days 2025, the fall successor to the massive summer event, has been running from October 7-8. We’re seeing markdowns across fashion, beauty, home, and electronics from all the best-selling brands—it’s a lot to sift through, and with only a few hours left to shop, we polled the Vogue Shopping team for all the last-minute Prime Day Amazon finds they’re bookmarking.
Vogue Editors’ Must-Have Prime Day Picks:
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Madewell Harley t-shirt
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Apple Airpods Max
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Biodance Bio-Collagen Real Deep Mask
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From beauty essentials to wardrobe basics to affordable takes on the season’s top trends, the best Prime Day clothing deals can help you make a dent in your personal wish list (or, if you’re organized and planning ahead, your holiday gifting). Of course, those who’ve shopped the sale before know that many of the best Amazon Prime Day deals aren’t in the clothing department at all. Discounts on tech, home, and skin- and hair care are where it’s really it. Plus, an honorable mention goes to the best Prime Day beauty deals—as with the summer deals, we’re seeing plenty of buzzy K-beauty brands offering best-sellers on sale.
Ahead, a look at all the items Vogue editors are shopping for Prime Big Deal Days.
The Vanity Edit
“Before Prime Day ends, I’m making it my mission to restock some of my beauty favorites. You can never have enough under-eye patches, nourishing face serums, or laundry detergent, apparently.” —Kiana Murden, senior beauty shopping writer
The Seasonal Restocks
“My Amazon cart is reserved for the most practical of purchases from brands I know and trust—that means essential skincare from favorites like Avène and Korres, plus home refreshes from Eberjey and Brooklinen.” —Talia Abbas, associate director, shopping
Brooklinen
Super-Plush bath towel set
The Homebody Staples
“I yearn to be cozy—and as the weather gets increasingly cold, you won’t be seeing me out and about until spring has sprung. I’m using Prime Day to my advantage to make my tiny apartment a peaceful paradise. Mostly, I’m trying to nab homeware deals on products I’ve had my eye on, but have been patiently waiting for the right moment to purchase as a lady on a budget—from air purifiers and humidifiers, to automatic food choppers (new goal unlocked: actually cooking for myself), and smart vacuums.” —Conçetta Ciarlo, beauty commerce writer
The Daily Heroes
“Good news for the wardrobe minimalist: I’ve discovered a surprisingly large assortment of Levi’s hidden in the sale, including a classic pair of 501s in a range of washes, as well as a suede, olive-colored bag. I never leave the house without Listerine strips, so this three-pack is going in my cart while it’s under $5, and I also need a refill of Ghia’s non-alcoholic spritzes for entertaining (somewhat ironically, they pair perfectly with mezcal).” —Elly Leavitt, lifestyle commerce editor
The Travel VIPs
“I am not an impulse shopper, so every purchase I make—yes, even a Prime Day one—has me thinking, do I need this? My last vacation had me aggressively overweight on my baggage; this luggage scale omits any frantic re-packing at the airport, and it’s the best one out there (I’ve tested three now!). Next is a steamer replacement; I originally purchased this one last month and promptly left it behind in a hotel—I’ve missed it dearly. And frankly, you can never have enough white t-shirts!” —Libby Page, executive shopping director
The Euro Beauty Secrets
“I usually travel with a carry-on, so I like to restock my European pharmacy favorites when they’re on sale, specifically the La Roche-Posay micellar water and Klorane dry shampoo. Multi-packs preferred! And after spending a week with my brother and his family, I’ve added this electrolyte powder to my shopping list.” —Madeline Fass, associate director, fashion
Ultima Replenisher
Replenisher Daily Electrolyte Powder Drink Mix
The Maternity Musts
“I’m in full mama bear, soon-to-be mommy mode with my nesting at this point—final trimester, here we are! I’m focusing on what I will need for the baby, like the hands-free Momcozy pump, a Ring bell for added safety in our home, and giant T-shirts to wear while on mat leave.” —Cortne Bonilla, senior shopping writer
The Wedding Day Tech
“I’m looking for a vlogging camera to capture many of our wedding-related moments and events, from the bachelorette and bridal shower, to the honeymoon—not for social media purposes, but so that, years from now, we can look back on this special time. I’m eyeing this Sony ZV-1 II camera, along with this Joby GorillaPod tripod… Fingers crossed that they stay on sale!” —Alexandra Ditch, associate commerce editor
The Caffeine Corner
“It’s official: I’ve had too much cold brew. In lieu of my typical icy beverage (or splurging on an iced latte at a café), I’ve decided it’s time to invest in my at-home coffee game; this Breville makes a ritual of preparing a morning cup of joe. Reportedly, coffee can stain your teeth so while I’m upping my caffeine intake, I should probably stock up on Crest white strips. Problem solved!” —Kiana Murden
The Weekend Wind Down Routine
“Nothing feels better than a Sunday evening spent at home–fresh from the shower, with a nourishing face mask and hair treatment on, wearing the softest socks, and lost in a great book or TV show (have you seen The Girlfriend?). Consider it the ultimate cozy fall ritual, made better with a lineup of must-have essentials that I’ll be restocking.” —Minty Mellon, commerce market editor
The Motherhood Mash-Up
“This shopping list might look a little all over the place, but it’s the reality of mom life; you’ve got a dozen of tabs open at once. From restocking multivitamins to grabbing some film to capture special moments to removing stains with the best stain remover (for kids and adults alike), it’s a mix of practical and sentimental.” —Andrea Zendejas, commerce market editor
The Pampering Products
“I always make time for self-care—a delicate scented body and hand wash and a juicy lip mask are both on my list. I’m in the market for a plush robe, too, to lounge around in while indulging in blissful recluse behavior.” —C.C.
The Pre-Ceremony Prep
“To continue the theme of wedding preparations, I’ve got my eye on these beauty must-haves. They’re popular for a reason and I’ve been hoping to give them a try for quite some time—since I still have a few months before the big day, now is the perfect time to do some testing.” —A.D.
Shop More Vogue Editor-Approved Amazon Staples Pre-Prime Day:
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