The Secret Story Behind Lana Del Rey’s Wedding Dress, on the Anniversary of Her Marriage to Jeremy Dufrene

Lana Del Rey may have surprised the world with her wedding to Jeremy Dufrene in September 2024. But bridal designer Macye Wysner, founder of the Los Angeles-based brand Cinq, missed the big news she was privy to quite some time earlier—and entirely by accident. “Lana had DMed us a few months prior to us actually meeting in person,” Macye tells Vogue. “She had tried DMing us and even calling us on Instagram, and we never saw her message. It was so funny, because it was a few months later that she then again tried to reach back out to us. Her stylist, Molly [Dickson], emailed us and was like, ‘Are you guys the hottest club to get into? Like, we really can’t contact you!’”

Photo: Courtesy of Cinq

Photo: Courtesy of Cinq

At first, Del Rey visited the Cinq studio for her friend Val’s appointment, not her own. But after Val tried on a dress she didn’t end up picking—the River gown—it became the basis of Del Rey’s own custom dress. “A fun little piece of it is that we were sitting at lunch with bridal stylist Hope Levine, and she randomly looked at me and went, ‘You’re gonna make Lana Del Rey’s wedding dress one day,’” Macye remembers. “Of course, I was like, ‘Shut up, Hope.’ Like our delusional friend Hope is so positive. And on our way home from that lunch, Lana called.”

“She was just like, ‘I love that dress. I felt like it was my dress from the moment that I saw it,’” Macye continues. “I’m actually getting married in a few months, and it just feels so serendipitous that I came in here with my friend.’”

Of course, Del Rey wanted to make sure the dress felt absolutely true to herself. So she met with the designers to collaborate on what, exactly, her dream wedding dress would be. “We kind of just spent our time together sitting on the floor until 4 a.m. in the showroom,” Madelyn Wysner, Macye’s sister and Cinq COO, shares. “We decided to add lace to the skirt and she wanted these pickups with little bows to really put her spin on it. It was very Victorian. We wanted to make that read through the design more. So we added her little signature bows and just kind of made it more Lana.”