Happy Bad Bunny Bowl day! Tonight, Puerto Rican star and Grammys history maker Bad Bunny served as the halftime performer for the 2026 Super Bowl, held at the Levi’s Stadium in Santa Clara, California. And as expected, the highly anticipated performer completely owned the stage, bringing a memorable fashion look along with him for the splashy spectacle.
The rapper opened the show in a grassy field with the song “Tití Me Preguntó,” and used his ensuing set as one big festive celebration. “[The show] is going to be fun and easy,” the star said in his NFL press conference earlier this week. “People only have to worry about [dancing].” Bad Bunny was joined by special guests like Ricky Martin and Lady Gaga (the latter performed a rendition of her Bruno Mars track, “Die With a Smile”).
Given the musician is always one to embrace bold fashion choices, it was no surprise that Bad Bunny leaned into a distinctive outfit tonight: It was designed by Zara, and unexpectedly pared-back minimal. Styled by his frequent collaborators Storm Pablo and Marvin Douglas Linares, he wore a head-to-toe cream look, including a collared shirt and tie, a sport-inspired jersey with the number 64 on it, chinos, and sneakers.
Photo: Getty Images
While Bad Bunny could have easily had any brand in the world dress him for the halftime set (he wore Schiaparelli’s first menswear creation to the Grammys just last week), his decision to wear the Spanish fashion retailer was not without intention: After all, the majority of his songs are sung in the Spanish language. “It was an amazing show,” read a statement from the brand on dressing Bad Bunny. “Benito put on a memorable performance. What a great outfit.”
As for accessories, Bad Bunny wore a Royal Oak timepiece from Audemars Piguet. The luxurious 37mm watch was made of an 18-karat yellow gold case with a malachite stone dial.
Bad Bunny’s decision to defy any theatrical fashion expectations on the Super Bowl stage tonight makes total sense when considering his long style history. Whether on the stage or the red carpet, the star has always approached dressing with an original and personal flair. “I don’t like it when I don’t feel like I’ve dressed myself,” the star told Vogue in our December 2025 digital cover story.
Photo: Getty Images
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