Hailey Bieber Makes a Bid for the Trend—and Fruit—of the Season

From the woman who brought you Strawberry Girl Summer comes—say it with me now—Lemon Drop Summer. Hailey Bieber is in Mallorca, where she’s celebrating the launch of her newest Rhode lip treatment, lemontini. And, like she did with her strawberry Krispy Kreme collab in 2023, Bieber is gunning to make lemon the citrus du jour. She recently declared butter yellow “played out,” opting for a zestier shade in a trendy beachside look.

Emilio Pucci’s psychedelic prints are enjoying a moment in the sun this summer, and Bieber is all aboard the revival. She’s so keen, in fact, that she tapped Pucci to fashion her a custom, lemon yellow set for her beachside celebration: a bikini top with a matching cropped jacket and a pair of capris. She and stylist Dani Michelle rounded out the look with a pair of kitten-heeled flip-flops and Méga jewelry. Bieber has incorporated pedal pushers into her wardrobe recently, from the polka-dotted pair she wore just a few weeks ago to the classic black capris she donned for dinner at Sushi Park.

While she’s endorsing the existing Pucci and pedal pusher trends, she’s also reminding us that she’s no follower, throwing her weight behind lemon yellow. If anyone can make it the color of the moment, it’s Hailey Bieber.